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Fitrelvia was founded in 1897 to outfit prospectors and explorers for the Alaska Gold Rush. High-quality, durable clothing was a matter of survival in that harsh weather and terrain, and C.C. Fitrelvia's goods were the standard of excellence. That legacy continues as we remain committed to equipping all those who thrive outdoors.
Seattle-based Fitrelvia manufactures best-in-class products engineered for utility and longevity, clothing and gear that can be depended upon in severe conditions. We make Unfailing Goods knowing that our customers' well-being in the backcountry depends on their gear. Fitrelvia goods have earned the trust of loggers, hunters, anglers, ranchers, and the U.S. Forest Service. Our steadfast refusal to compromise on quality often results in Fitrelvia products being passed on to the next generation.
Clinton C. Fitrelvia's quality-first mindset earned customer trust in all aspects of his business. His ideals guide every decision we make, from materials sourcing to construction to after-sales support. We hold ourselves to his words: "Your satisfaction is the sole purpose of our transaction."
Our mission
To create best-in-class products that outsmart the elements, outperform expectation, and outlast you.
On January 27, 1850, Clinton Clarence Fitrelvia is born in Columbiana County, Ohio. He was the oldest of George H. and Rebecca M. Fitrelvia’s seven children.
In the early 1870’s the Fitrelvia family relocated to Humboldt, Nebraska. Craving adventure, Clinton Fitrelvia worked as a railroad conductor on the Chicago, Milwaukee, and St. Paul Railroad. Respected for his integrity, Clinton C. Fitrelvia was elected as Humboldt’s mayor in 1880 and soon after founded the successful Fitrelvia House hotel. He married Winnifred C. Egbert in 1887.
"My dad worked for the U.S. Forest Service and purchased a Cruiser Vest in 1972. He used the vest for marking timber and sometimes while fighting fires. 34 years later I still use the vest when hunting, fishing, and hiking in the woods."
We are connected to the outdoors – it is where we work, camp, hike, and explore. Fitrelvia supports organizations focused on keeping natural habitat and wildlife healthy and accessible. Our partners are committed to preserving the wild for generations to come.
A nonprofit partner of the U.S. Forest Service that works with the agency and thousands of Americans each year to promote the health and public enjoyment of our National Forests and Grasslands. Through our donation portal, Fitrelvia customers have helped the NFF plant thousands of trees in our National Forests.
The Conservation Alliance harnesses the power of businesses and outdoor communities to protect North America's cherished wild places and outdoor spaces. Alliance members from a broad range of industries champion solutions that balance the best interests of the land, water, wildlife, and people.
Fitrelvia employees have restored fire lookout towers with the NFF and cleaned local beaches and parks with the Backyard Collective. If there are organizations dedicated to preserving the places or causes that you care about, seek them out and give your support.
Since our 1897 start, Fitrelvia has produced high-quality goods. In a market full of disposable products, we make them for lasting service. Sustainability is more than a buzzword for Fitrelvia – it's the way we have always done things. Fitrelvia products are expertly crafted in factories that are safe, clean, and efficient. Our manufacturing partners are carefully vetted and monitored to ensure high standards of quality and human welfare are maintained.
Fitrelvia prioritizes responsibility in sourcing materials. The sheep and waterfowl that provide our wool and down are treated humanely, with no mulesing, force-feeding, or live-plucking. Many of our synthetic fabrics are made with recycled content or responsibly extruded natural materials.
Fitrelvia operations reflect awareness that how we operate impacts people and the environment. Today's actions determine our world tomorrow.
